Once upon a time, Black Friday used to mean something.
Much more than it means today.
I recently found myself thinking such thoughts when I noticed that the shopping centers were not full, let alone overflowing, the day after Thanksgiving—as they had been in years past.
Then a young comedian verified my feelings. He had the same.
And within days, I came across one of Josh Johnson’s new videos. This talented, rising star is someone I accidentally stumbled across on YouTube months ago, and have followed ever since Became a faithful fan. His dry humor and sharp observations are unique.
He joked that about how Black Friday “used to be an event.”
And he wasn’t wrong.
When Parking Lots Used to Overflow
You used to have to park some distance, even blocks away from the mall. I decided that it really should not be surprising, considering that families everywhere were watching their finances closely and worrying about what 2026 will bring. I know there were also some holiday boycotts underway, stressing only to support small, local businesses and artisans.
But still, it made me wonder: Has Black Friday officially become extinct?
Or—has online shopping stolen its thunder?
Those Newspaper Sections
Like most events, back in the day, Black Friday didn’t start on that Friday. There was a prelude. And that means smaller events, such as teasers, leading up to the main event.
Throughout the week, large newspaper ads enticed shoppers to shop their stores on Black Friday, and shared a few of the items that were going to be highlighted.
But—you patiently waited for the Thanksgiving Eve or Thanksgiving newspaper, which had a special Black Friday pullout section that consisted of large, glossy, and colorful mini sections from the various department stores of all their goodies.
And that was an event in itself. You got up early, or you’d find a clerk shaking his head no, before you even had a chance to ask were there any newspapers left. Newspaper stands were empty.
If you were lucky, there was a newspaper left. And what a prize that was in itself.
I doubt if we even noticed that day what the headlines even were. We were only interested in the Black Friday section.
Black Friday
I found myself reflecting on that year when my coworkers and I decided we were going to go for the gusto. They had some previous experience from previous years.
But this was my first time.
One of those teasers was a VHS player. Yes, I'm dating myself because they hardly exist with cable and streaming services today. But back then, they were the only way you could check out the latest movies? Remember Blockbusters?
I’m sure the only way you can find one today is on eBay. And the only way they’ll ever make a comeback is as a modern retro version from long ago.
Before Dawn: Cold, Crowds, and Commitment
Leave it to Louisiana—where winter temperatures can resemble July 4th weather—but that was not the case that year. Instead, temperatures felt near freezing, and we shivered as we waited in the long line, which eventually wrapped around the building. And before long, we could no longer see the latecomers.
We had arrived before dawn. And I was still amazed that we were really doing this in real time. But—despite the weather, it was exhilarating.
It was fun. And we were partners-in-crime.
Still, patiently, we waited for the doors to open.
Yet—it didn’t matter how many TV news reports about Black Friday that I had seen in the past. Nothing quite prepared me for the real thing—in real time. Live.
Literally, we were at the races. Just like horses or the Olympics.
The gun sounded. And we were off.
We had strategized somewhat beforehand.
The other two also wanted large TVs, on sale as well. But back-in-day, they could not compare even a tiny bit to the widescreens today.
Our goal was to run toward the recorders first, and proceed from there.
The pressure included coworkers, and even family, depending on us to bring them one also.
Man Down!
As the surge thickened, and pushed forward in unison, that 
was things took a worse turn.
Suddenly—like a drama series—I had fallen.
Man down.
And that man… was me.
I hit the floor but felt no pain, surrounded by running feet and frantic shoppers grabbing their carts and sprinting. While my friends looked back in surprise and shock, I—quickly—waved them on:
Go! Go! Go!
I had not waited in freezing weather before dawn for nothing. Go!
Eventually the crowd thinned enough for me to stand up and keep going—myself.
A Holiday Memory
Reminiscing on that day always brings a smile. Not only was the Black Friday was a story to tell to family and friends, and most of all, our coworkers, but it was also an event to laugh about in good humor for years to come.
Not that I’d ever wish anyone else to fall, but an event like ours could not exist today. Like Josh noted, those surging crowds have been replaced but quick clicks on our computer or cell screens. And with a tap or two, what we crave is already on its way—to our home.
No longer do we a prelude. Instead, today the Black Friday begins much earlier. And there are other holidays throughout the year, such as Christmas-in-July. Everyone wants a piece of the action.
The consumer, as a result, is being inundated with Black Friday wannabes—imposters. I believe that has also led to its insignificance, to its demise.
Should you encounter a shopping event you expect may become reminiscent of the old Black Friday, what do you do? Here are some tips from ChatGPT:
10 Strategies to Avoid Shopping Stampedes in the Future
- Shop Online When Possible—Most major deals are now available online, often earlier and safer.
- Check Store Opening Times in Advance—Avoid being in the first wave when doors open.
- Visit Later in the Day—Crowds usually die down after the initial rush.
- Choose Stores with Controlled Entry—Some retailers now use timed entry or ticket systems.
- Avoid Chain Stores Known for Chaos—Some brands historically attract more aggressive shoppers.
- Go With a Buddy System—Have someone to navigate crowds with (or wave to when you fall!)
- Keep a Safe Distance from the Door Surge—The most dangerous moment is when doors first open.
- Wear Supportive, Stable Shoes—Slips and falls happen fast on slick floors.
- Carry Only Essentials—Large bags can snag, trip, or slow you down.
- Consider Curbside Pickup—You still get the deal, without the risk or the chaos.
But—as I reflect, and no matter how much Black Friday has changed through the years, I wouldn’t trade away my memory of that fateful day.
It didn’t matter that I had fallen.
All that matter was the main objective had been successful.
Mission accomplished.
~ ~ ~
I’m Ruth Anita Foote, an award-winning journalist, historian, author, and online entrepreneur — passionate about helping you enhance your business, career, and lifestyle. Whether you need writing, editing, research, or online business development, I’m here to support your growth. My goal is to empower you to elevate your success and make a lasting impact in your field. You can connect to all my social media platforms through Linktr.ee.
